The 2017 One Show challenged us to position BMW's Connected Drive system in a way that differentiates it from the tech of Audi and other high-end sports sedans. So, we focused on the insight that BMW Connect is all about active technology, not passive. It’s technology with human-like instincts. The Connected Drive interface works alongside the driver to assist (and foresee) his every need, be it weather restrictions, route delays, meeting scheduling, parking availability, parking-to-meeting time estimates, and more.
One Show Pencil Awarded
Chase Johnson, Sam Platt
Scott James, Jason Murray
Kelsey Martinez, Truman Florence