For year two with “Ginger Man,” we directed Canada Dry to leverage their skippable and unskippable media buy with contextual pre-roll ads that call out everyone’s urge to press the skip button. Take a look:
UNSKIPPABLE
SKIPPABLE
We also created “Gingerventions,” contextual bumper ads that catch people in the middle of their binge of late night talk shows, home & gardening tutorials, and more. I love how ridiculous these spots turned out.
Film Director/Producer
Jody Hill
Social Animations
There’s nothing more eye-catching and thumb-stopping than the color yellow, especially when it’s a giant yellow lemon showing you a can of Canada Dry Ginger Ale and Lemonade.
