Canada Dry Ginger Ale & Lemonade
For year two with “Ginger Man,” we convinced Canada Dry to leverage their skippable and unskippable media buy with contextual pre-roll ads that call out everyone’s urge to press the skip button. Take a look:
We also created “Bingerventions,” contextual bumper ads that catch people in the middle of their binge of late night talk shows, home & gardening tutorials, and more. I love how ridiculous these spots turned out.
There’s nothing more eye-catching and thumb-stopping than the color yellow, especially when it’s a giant yellow lemon showing you a can of Canada Dry Ginger Ale and Lemonade.