Sam Platt

Copywriter

Ten years in advertising and Sam still hasn't found a brief he couldn't crack. (Okay, maybe that one Taco Bell brief for the Naked-Egg Taco.) Denver-based senior copywriter and associate creative director, ex-Deutsch LA, who's worked campaigns across the US, Canada, South America, and the Fijian Islands – a Welsh army knife (because Swiss is too pretentious) who's just as comfortable on set as he is in a strategy deck. He's produced TV spots nebulous daydream to finished product: writing scripts, running sets, and partnering with directors, sound designers, and editors to get every frame and piece of feedback just right. That same range of expertise shows up across briefs for CPG, QSR, shopper retail, finance, tech, AI-driven cybersecurity, healthcare, new business pitches, travel/tourism, cross-cultural PR stunts, creator-driven social activations, and more. Ideas built to hold up whether they're airing in a :30 spot or scrolling past in a feed. Ideas that are as sharp conceptually as they are native to the platform, medium, and demographic.

 

SAM is a CREATIVE LEADER with 360 campaign experience across LOTZ of industries.

Like he can do CPG activations and influencer collabs with FOODIES.

NATIONAL ads for helicopters and PR STUNTS for hospitals.

Early CHILDHOOD development and helping dads escape their children.

Mall stunts. MOTORCYCLES. Appealing to adventure bike enthusiasts.

GO-TO-MARKET for major financial institutions. Fintech launches. In-app experiences.

Cupcake shops in the style of Wes Anderson.

AI-powered identity theft restoration.

Big stuff. MINIATURE stuff. PAID SOCIAL.

Travel & Leisure. TOURISM. Drinks that make you want to travel.

CTV. TVC. BTL Shopper Retail. ATL. Eating BLTs. Streaming. PODCASTS.

Broadcast. Bumpers. HTML5 banners.

“REAL JUICE with a splash of lemonade.” Luxury real estate.

TikTok Stitches. IG Duets. Social conquesting.

Influencers. ATHLETES. Multi hyphenates.

Sneakers. Cologne. Multi-CLOUD infrastructure.

ENTERPRISE data center protection.

Burgers. Burritos. NAKED-Egg Tacos.

He does it ALL.

When I’m not at my desk writing scripts and yelling at Claude, I’m in the garden taking care of my tomatoes and other vegetables. Often yelling at them, too. Building gardens, pruning fruit trees, and making my own compost are among the things that bring me the most joy – while of course also spending time with my family.

If you’re craving some uniquely-blended homemade pizza sauce, pasta sauce, enchilada sauce, or ketchup (top pick), I’d be happy to ship you a bottle FOR FREE. This summer, we made our own tomato-cashew tikka masala which was everything I hoped it would be. And if homegrown honey is your thing, my busy-beekeeping-beekeeper wife would love to sell you a golden bottle for just $10 (before taxes, tariffs, shipping, and dunnage).



(Click to grow)

I’m also a big fan of golf (“wow, how cool. you and everyone else.”) Just putting it out there in case you’re looking to catch a round this weekend, or any weekend. I’m also available Monday – Friday, preferably after 9am and before 5pm. And I carry an emergency “fourth player” pager if you need to reach me in a pinch. I keep it clipped to my belt next to my flip phone and chapstick. That number is 1.800.NEED4TH



CONTACT


Reach out anytime, I’d love work with you.


Samuel Wade Platt
swadeplatt@gmail.com
https://www.linkedin.com/in/sam-platt-a9781692/
Resume upon request



EXPERIENCE


FREELANCE CREATIVE
Sr. Copywriter | 2024 - Present

Agencies: Arc Worldwide (Publicis Groupe), Malka Media, Sculpt
Accounts: Kraft Heinz, AWS, Gen Digital, LifeLock, MongoDB, Norton Neo, Netscout, Sotheby’s International Realty
Private Companies: Gallacher Capital, AQI, Forward Wealth, Mountain View Lending

——

9THWONDER / GRAVITY GLOBAL
Sr. Copywriter | 2020 - 2024

Nvidia, Honda Powersports, Honda, Acura, Ford, Fisher Price, Jack in the Box, Legoland, Bell-Textron, Nemours Children’s Health, Penn Medicine, Michigan Economics (MEDC), Bask Bank, Veritas (Data Protection/Cyber Security), Alcon, Ergomotion, Craig Hospital, Phillips 66, Motiva, Tiicker App, F-45 Fitness, Drive Shack

——

POLLEN.CO
Copywriter | 2019 - 2020

Live Nation, MGM Resorts, Universal Music Group, Ticketmaster, Eventbrite, Priceline, and Stubhub

——

DEUTSCH LA
Copywriter | 2018 - 2019
Jr. Copywriter | 2017

Taco Bell, Dr Pepper, Canada Dry, Mott’s, Angel Soft, Vice Media, Working Not Working

——

BYU ADLAB
Copywriter | 2015 - 2017

Nike, Ralph Lauren, Microsoft, Stance, Pokemon Go, Intellibed, Sundance Film Festival, BYU Events


RECOGNITION


Telly Awards (2024)
MidFirst Bank 360 Campaign
3x Gold Telly’s
1x Silver Telly
1x Bronze Telly

Telly Awards (2024)
Honda Transalp Launch Film
1x Silver Telly


Hermes Award (2024)
MidFirst Bank Integrated Campaign
1x Platinum Award


US Paid Media Awards (2022)
Tourism Fiji Reopening Campaign
Agency Finalist

9thWonder-Gravity Global (2022)
Year-end Agency Awards
Most Creative Campaigns

 

🏌🏻