Gingerventions


 

 

Canada Dry
“Gingerventions”

 

In the first chapter of introducing our very unhinged and opportunistic “relaxation guru” for Canada Dry, we discover a wandering soul that loves the drink enough to share it with everyone in his yoga-obsessed city. In this chapter, our friend is taking his ginger-evangelizing to the digital realm to introduce Canada Dry’s new flavor profile: Ginger Ale and Lemonade.

From DIY painting videos to late night clips, gardening hacks, and more, this ginger and lemon loving eccentric is taking over your pre-roll feed to remind you to relax with new Canada Dry Ginger Ale and Lemonade.

“PAINT SWATCHES” PRE-ROLL

“NEXT GUEST” PRE-ROLL

“HUGE FAN” PRE-ROLL


“GARDENING DIY” PRE-ROLL


“FIRM CAN” PRE-ROLL


BEHIND THE SCENES

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Creatives: Andrew Forrest / Sam Platt
Senior Team: Curtis Petraglia / Andrew Kong
CD: Doris Chung
CCO: Pete Favat
Agency: Deutsch LA
Director: Jody Hill
Production: Caviar