Mixtopia


 

 

Canada Dry’s Mixtopia

After our success with social and broadcast media in 2018, Canada Dry asked us to give their recipe platform a relaxing facelift for 2019. So, we developed five new cocktails in tiny utopias of tranquility that are as relaxing to watch as they are to drink.

This project was a ton of fun. I’ve always wanted to create a campaign using miniatures. John Merritt and his team are so incredibly talented, and were so collaborative along the way. (Behind-the-scenes photos at the bottom.)

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Tranquility of the Sea

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“Take in the tropical breeze of this ginger-infused margarita.”


Fireplace Fizz

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“Cozy up to the fire with this ginger sour masterpiece.”


Thyme Alone

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“Slip away in the moonlight with this cranberry gin and ginger ale mix.”


Bourbon Bliss

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“Experience the rich ambiance of this honey-ginger mix.”

Enter Mixtopia (full recipe videos)


Behind The Scenes

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We needed a mixologist who had big hands and long arms. Too bad no one got to see his handsome face!

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John drilled holes and ran wiring for each floor candle.

We interior designed the heck out of this set.

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Tweaking branches, turning lanterns, adjusting the charcuterie board… it all had to look perfect.


Copywriter
Sam Platt

Art Director
Andrew Forrest

Creative Director
Doris Chung

Miniatures Designer
John Merritt