Canada Dry’s Mixtopia
After our success with social and broadcast media in 2018, Canada Dry asked us to give their recipe platform a relaxing facelift for 2019. So, we developed five new cocktails in tiny utopias of tranquility that are as relaxing to watch as they are to drink.
This project was a ton of fun. I’ve always wanted to create a campaign using miniatures. John Merritt and his team are so incredibly talented, and were so collaborative along the way. (Behind-the-scenes photos at the bottom.)
“Take in the tropical breeze of this ginger-infused margarita.”
“Cozy up to the fire with this ginger sour masterpiece.”
“Slip away in the moonlight with this cranberry gin and ginger ale mix.”
“Experience the rich ambiance of this honey-ginger mix.”
We needed a mixologist who had big hands and long arms. Too bad no one got to see his handsome face!
John drilled holes and ran wiring for each floor candle.
We interior designed the heck out of this set.
Tweaking branches, turning lanterns, adjusting the charcuterie board… it all had to look perfect.