The Secret to Relaxation

Last year, my friends Curtis and Kong landed the Canada Dry account at Deutsch with this ridiculous relaxation guru. You may not recognize him with the top knot, but it’s Cullen Moss from Hidden Figures and One Tree Hill. Today, Canada Dry’s “Ginger Man” is letting himself into people’s homes and handling out relaxation in traffic. His message is simple. You don’t have to travel to expensive destinations or spend time in sacred gardens to truly relax. All you have to do is open the can.

This “Journey” spot was written and created by Curtis Petraglia and Andrew Kong. The bumpers and radio that follow were written by Andrew Forrest and me.